Search Engine Optimisation

Can your website provide useful content and add value to its visitors?

If the answer is yes then Netgrade can help you spread the word. It’s as easy as SEO!

What is SEO and how can it be useful to your business?

We like to summarise SEO in two key steps:

• Providing useful and compelling content
• Spreading the word by ensuring others discover your site –This is where link building comes into picture.

SEO = Search Engine Optimisation = Search Engine Marketing = online marketing = online PR

Our approach to SEO

Step 1: This is the technical part. The good people at Netgrade make sure your website is designed and developed to be search engine friendly.

This includes the quality of your HTML, Site map, Meta Tags and Keywords.

For current sites we provide a complete site audit ensuring all technical aspects of your site are correct.

Step 2: So your site has been fully designed and developed in a Google friendly way. Great!

The next step is for your site to be featured in Google and other search engines and directories.

Essentially this is online promotion and marketing. We go and spread the word across the Internet making sure high value websites discover you whilst mentioning your site.

Step 3: Creating a link to your site. This is a much more innovative stage requiring a thorough understanding of your business and industry.

Instead of paying for adverts (Pay Per Click) to generate traffic to your site why not benefit from a high ranking in Google’s natural listing. This will in turn generate a wealth of free traffic increasing month after month.

NB: With regard to search engines, Netgrade chooses to focus only on Google. Why? Approximately 80% of people use Google to search the internet.

What about the other 20%? If you have a high listing in Google you are also likely to have a very high ranking in all other major search engines such as Yahoo and MSN.

Coming soon to a screen near you: The small business guide to search marketing

We will shortly be posting a series of blogs online covering a host of topics including;

• Copy writing
• Cost effective online PR tactics.
• Effective results via link building strategies

Dummies Guide to the SEO cycle

1. Create content
2. Optimise it
3. Syndicate: publish and get others to re-publish it and spread the word.
4. Participate in the community
5. Measure and fine tune